Free guide · For the trades
Why contractors lose jobs they should win.
For electricians, HVAC contractors, plumbers, roofers, painters, remodelers, landscapers, flooring companies, and general contractors — the estimate is where the job is actually won or lost. This guide shows you exactly where it slips away, and the framework to stop it.
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28 pages · free PDF · no email required
What's inside
Eight chapters. One real shift in how you sell.
- 01The free estimate trap — the real math on what a lost estimate actually costs you.
- 02Why great work isn't enough — you don't lose jobs on price, you lose them before price is ever discussed.
- 03The homeowner already has a plan — four patterns you'll run into on repeat, and why.
- 04The way most contractors sell — four habits that quietly lose jobs.
- 05The 5Q estimate framework — five answers you need before you price anything.
- 06Presenting without sounding salesy — why one number invites a negotiation and three invites a decision.
- 07The follow-up that isn't chasing — handling “we'll think about it” and the ghost.
- 08Building a team that doesn't leave money on the table — plus the Contractor Sales Scorecard.
Real contractors, real results
What changed when they used it.
$750→$1,025
Average ticket price — same 10 technicians, same 5 jobs a day, same 50% close rate.
60%→75%
Close rate for another client — a 15-point jump without dropping price a single dollar.
A larger commercial contractor, same 12 months:
Win rate
20%→33%
Avg job value
$90K→$160K
Profit margin
10%→15%
Get your copy
Read it before your next estimate.
Free, no email required. Twenty minutes to read, and you'll spot the leak in your own sales process before you finish it.
Download the guide →