Buyers control the sale. Learn to take it back.
A monthly membership for trade businesses done being shopped on price, ghosted after the bid, and mined for free consulting. You bring the jobs you’re working. We fix how you sell them.
Great at the work. Never really taught how to sell it.
Most contractors aren’t bad at sales. They’re experts at their trade who were never taught how people actually make buying decisions. So they do what everyone else does: meet the homeowner, understand the project, explain the solution, provide an estimate, and follow up. The problem is, that’s exactly what their competitors are doing too.
Here’s where that shows up:
You get shopped on price — then ghosted.
You put real work into the quote. It becomes the number a homeowner waves at your competitor. Then the texts stop.
You give away hours of free consulting — and still lose the job.
Site visits, scoping, options, education. By the time you’ve taught them what they need, they’re equipped to shop your solution elsewhere.
The buyer sets the pace, the terms, and the next step.
“Send it over and we’ll get back to you.” You wait. You follow up. You discount. You’re reacting to a process you don’t control.
How Sales Elevated Works
Sales training isn’t an event. It’s a system.
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01Live workshop
Learn
Techniques, tools, mindsets, and behaviors for the hardest parts of the sale.
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02Sales playbook
See it applied
An online Sales Playbook, available any time, built around real objections.
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03AI sales coach
Practice & prepare
Real-time help and feedback on any sales situation.
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04Real conversations
Apply
Use it with real prospects and clients.
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05Coaching + next workshop
Improve
Bring the results back. Repeat and reinforce.
Learn → Practice → Apply → Get feedback → Improve
Sales Elevated combines monthly live training, a Trades Sales Playbook, and 24/7 AI coaching so you’re continually improving — not attending a seminar and forgetting it two weeks later.
If you sell like every other contractor,
don’t be surprised when homeowners
shop you like every other contractor.
Almost every trade business follows the same process: meet the homeowner, explain the options, send the estimate, follow up. That’s not a sales process — it’s what everyone does. And it creates almost no difference in the buyer’s mind.
When everyone sounds the same, price becomes the difference.
Every good contractor talks about quality, service, experience, and craftsmanship. So do their competitors. When a homeowner can’t see a meaningful difference between three bids, they fall back on the one difference that’s easy to see:
Price.
Sales Elevated teaches contractors to differentiate through the way they sell — not just what they say about their company.
Most contractors don’t control the sale. The buyer does.
The homeowner decides when to talk about money. They decide when they’ll make a decision. They ask you to send the estimate. They tell you they’re getting three bids. They tell you they’ll get back to you. And then you’re left following up, chasing the decision, and wondering where the deal stands.
That’s not controlling a sales process.
That’s reacting to the buyer’s.
Control doesn’t mean pressure. Sales Elevated teaches contractors how to lead the sales process — setting the pace, the next step, and the timeline — without pressure, manipulation, or awkward closing techniques.
What changed after they installed the system
Same leads. Same market. Better sales execution.
$725→$980
Garage door repair & replacement · SF Bay Area · ~$10M/yr
Ad spend had stopped moving the needle and sales had plateaued — the owner was thinking about selling. We trained the technicians to actually sell in the home. Average job went from $725 to $980 on the same lead volume. Revenue up, and enterprise value with it.
20%→35%
Design & remodel firm · ~$20M/yr
Winning 2 of every 10 design opportunities — and selling the design package at a loss. They raised the design price 30% (now profitable) and put a real sales system behind it. Win rate went to 35%. Since ~80% of designs convert to high-margin remodels, that’s nearly 2 extra remodel projects for every 10 opportunities.
Real results from individual Sales Elevated member businesses. Names withheld by request; documented case studies with video are in progress. Your results depend on your market and how you apply the system.
Before you spend more money generating leads,
get better at converting the ones you already have.
Trades businesses spend thousands getting in front of homeowners — Google, Facebook, SEO, referrals, lead services. But generating the opportunity is only half the equation. Marketing gets you in front of the buyer. Your sales process determines what happens next.
Sales performance isn’t built in a single workshop.
Learn it
Monthly 90-minute Live Sales Lab
Learn one critical sales skill each month — the process, the buyer psychology, the strategy behind better conversations — then apply it to the jobs you’re working right now. Bring the estimate you’re preparing or the deal you’re stuck on.
Apply it
The Sales Elevated Playbook
Trades-specific scenarios that show exactly how those principles apply to estimates, price objections, ghosting, differentiation, budget conversations, and the other situations you run into every week. No course to finish — find what you need and put it to work.
Practice it
Your 24/7 Sales Elevated AI Coach
The product is better sales performance — the AI just makes ongoing practice, preparation, and coaching possible. Rehearse a difficult conversation before you have it, or get coached through the one you’re in right now, using the same system Jason teaches live every month.
Built for the person who sells the work.
Whether that’s the owner, the estimator, the project manager, the comfort advisor, or the salesperson — or all of them, because that’s still you.
Not this if you’re looking for lead-gen or marketing tactics. This is about what happens once you’re in front of the buyer.
You don’t need to close 20 more jobs.
You need this to help you win one job you’d otherwise have lost. For most trade businesses, a single better-qualified, better-sold job covers a full year of membership — several times over.
Stop chasing bids.
Start running the sale.
You bring the jobs you’re working. We fix how you sell them.
Built and taught by Jason Kelleghan.